Golden Arches East (James Watson) pdf, epub, doc

Golden Arches East ePub and PDF Available
Quite absorbing. The authors explore why this brand is such a phenomenon, how it has always been, still is, always will be involved throughout the world politically, socially, economically. It is a symbol here, but the symbolism it has inthe Asian countries is different, with almost an otherworldly feel to it. Individuals have admitted to dining there for what they call "the experience". Against cultural, religious, personal, social beliefs.

The book involves ethnographic studies, sociology, anthropological views, etcetera. An extensive view of the company, but quite an engaging panoply. One thing is evident. A century from now, no matter how shamefully we may look at this company here, they will be around....

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