Diary of an Adman (Chris Epting) pdf, epub, doc

On the verge of turning 40, I decided to leave my job as Senior Vice President/Creative Director at a mid-sized Southern California Advertising Agency to start my own company. Not a full service agency, but rather a creative resource—a company that could deliver exceptional work and thinking without all of the hassles and expense of conventional agencies. And I decided to keep a journal of my first year in business. This book you're holding now. I've included tips on creating advertising, stories, advice observations-as much about advertising as I could squeeze in. Plus much of the day to day stuff. The effects on the family. Everything. So whether you're in the business (agency or client side), I hope you find this interesting.

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