Foundation Marketing (Liz Hill) pdf, epub, doc

The Chartered Institute of Marketing foundation certificate in marketing, core text; foundation courses; 1st year undergraduate programmes; BTEC HND/C.The chartered Institute of Marketing and Cambridge International Examinations have adopted this book as the key text for the new Foundation Certificate in Marketing. In this edition there is greater attention given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized. *Suggested assignment topics for the Foundation Certificate programme allowing students to determine their own assignment parameters. *Web watch boxes giving details of websites to look out for. *Supplementary texts updated giving students a fuller reference base. *All case studies replaced focusing the attention solely on the subject matter of the chapter in which they appear. *Activities rewritten reflecting the six key skill areas. *Box called 'foundation focus' at the beginning of each chapter highlighting the elements of the CIM/CIE syllabus covered.

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Foundation Marketing (Liz Hill) pdf, epub, doc

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Book info

  • Author:
  • Publisher:Pearson Education UK
  • File: 3.2 Mb
  • Release: 01.01.2004
  • ISBN: 9786610600250
  • Pages 481
  • Rating: 0.7 (0 votes)


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