The New Positioning (Jack Trout) pdf, epub, doc

Part 1 was well written. Straight forward concepts of understanding the mind.Part 2 fell quite short, however, as the examples used did not seem to convey the point the author was making.In fairness, the blame may partly rest on the fact that this book is 15 year old at the time of this review. Many of the companies used as examples were not familiar to me, and there may be some presuppositions that passed me by.Part 3 was better than part 2, although it seemed to stretch on longer than necessary to make the author's point.Also, the book ended abruptly without any summary.Decent book, but my expectations were not met.

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The New Positioning (Jack Trout) pdf, epub, doc

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Book info

  • Author:
  • Publisher:McGraw-Hill Companies
  • File: 2.7 Mb
  • Ganre: Business
  • Release: 03.12.2000
  • Pages 173
  • Rating: 4.3 (95 votes)

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