Merchandising Cases from the 7th International European Association for Education and Research in Commercial Distribution Conference. International Journal of Retail & Distribution Management, Volume 31, Issue 3. (John Fernie) pdf, epub, doc

This e-book contains three interesting papers addressing: merchandising, retailer branding and a look at "deshopping" (the deliberate purchase of goods which will be returned to the shop).

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Book info

  • Author:
  • Publisher:Emerald Group Publishing
  • File: 2.4 Mb
  • Release: 02.03.2003
  • ISBN: 9781280511202
  • Pages 44
  • Rating: 0.7 (0 votes)

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