International Marketing (Sean De Burca) pdf, epub, doc

International Marketing ePub and PDF Available
Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.

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Book info

  • Author:
  • Publisher:Financial Times Prentice Hall (a Pearson Education Company)
  • File: 1.9 Mb
  • Release: 02.05.2004
  • ISBN: 9780273673231
  • Pages 720
  • Rating: 4 (1 votes)


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